| Code: |
37926 |
| ECTS: | 5.0 |
| Lecturers in charge: |
nasl. doc.
Krešimir Dabo |
| Lecturers: |
dr. sc.
Žanina Žigo
- Seminar |
| Take exam: | Studomat |
|
English level:
1,0,0 |
All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English. |
| Load: | |||||||
|
|||||||
| Description: | |||||||
The aim of the course is to familiarize the students with the fundamentals of public relations (PR) and strategic communications in a variety of sectors: corporate and business communications, PR in government agencies and the public sector, PR in politics, the civil sector, relations with the local community, establishing communication between sectors. The students apply the theories of PR in practice, learn the differences in PR for certain sectors, the characteristics of public, external and internal relations and communication, and in particular the importance of strategic planning and resources that PR uses in practice. |
|||||||
| Learning outcomes: | |||||||
|
|
|||||||
| Literature: | |||||||
|
|||||||
| Prerequisit for: | |||||||
Enrollment : |
|||||||
| 3. semester |
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies |
|
4. semester Not active |
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies |
|
5. semester |
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies |
|
6. semester Not active |
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies |
Pristupačnost