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Public Relations Techniques

Public Relations Techniques

Code: 117214
ECTS: 5.0
Lecturers in charge: izv. prof. dr. sc. Ivan Burić
Lecturers: Ana Marija Dunaj - Seminar
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Teach the students the techniques of public relations, practical skills and abilities in public relations. Allow them to practically employ communication and organizational skills in the application of the techniques and tools of public relations.
Learning outcomes:
Literature:
  1. , Cutlip, S., M.; Center, A.; Broom, G. (2003). Odnosi s javnošću. Mate, , , .
  2. , Tomić, Z. (2016). Odnosi s javnošću - teorija i praksa. Synopsis, , , .
  3. , Verčić i sur. (2004). Odnosi s medijima. Masmedia., , , .
  4. , Cameron i sur. (2008). Public Relations Today. Pearson, , , .
  5. , Tucker, K.; Derelian, D.; Rouner, D. (1996). Public Relations Writing. An Issue-Driven Behavioral Approach. Prentice Hall, , , .
  6. , Macnamara, J., Lwin, M., Adi, A. & Zerfass, A. (2016). 'PESO' media strategy shifts to 'SOEP': Opportunities and ethical dilemmas. Public Relations Review, 42(3), 377-385, , , .
Prerequisit for:
Enrollment :
Passed : Introduction to Public Relations
3. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

4. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

5. semester
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies

6. semester Not active
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
KOM (5033): ODNOSI S JAVNOŠĆU - Regular studij - Communication Studies
Consultations schedule:
  • izv. prof. dr. sc. Ivan Burić:

    Monday, 11.00-12.00

    Location:

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