Image, Reputation Management and Lobbying

1. komponenta

Lecture type	Total
Practicum	30

* Load is given in academic hour (1 academic hour = 45 minutes)

To provide students with an insight into key elements of organization identity that affect image creation, the basics of lobbying and key characteristics of a lobbyist, as well as positioning of organizations on the market. To teach students how to apply the tools of public relations that are used during the process of creating identity and organizational culture, which affect the reputation of an organization. Familiarize them with the basic tools in the work of a lobbyist, which are used in the public relations practice. Familiarize them with the basic theories of identity and image, as well as the practical skills needed to work in public relations.

1. , Cornelissen, J.; Corporate Communications Theory and Practice (str. 56-91.); London: Sage Publications (2004), , , .
2. , Tench, R.; Yeomans, L. (eds); Exploring Public Relations (str. 208-233.; 250-265.; 343-346.; 446-463.); Harlow: Pearson Ed (2006), , , .
3. , Theaker, A.; Priručnik za odnose s javnošću (str. 115-154-); Zagreb: Print (2007), , , .
4. , Wilcox, D. L., Ault P. H, Agee W. K.; Public Relations Strategies and Tactics; Longman (1999), , , .
5. , Babić, M.; Korporativni imidž; Zagreb, Adamić (2004), , , .

KOM-dipl (4396): OJ: Specijalistička radna grupa 3. - Regular studij - Communication Studies