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Fundamentals of Market Research

Fundamentals of Market Research

Code: 64552
ECTS: 3.0
Lecturers in charge: izv. prof. dr. sc. Ivan Balabanić
doc. dr. sc. Erik Brezovec
Take exam: Studomat
English level:

1,0,0

All teaching activities will be held in Croatian. However, foreign students in mixed groups will have the opportunity to attend additional office hours with the lecturer and teaching assistants in English to help master the course materials. Additionally, the lecturer will refer foreign students to the corresponding literature in English, as well as give them the possibility of taking the associated exams in English.
Load:

1. komponenta

Lecture typeTotal
Lectures 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The aim of the course is to teach students the application and methods of the market oriented and advertising research. To introduce to them the basic terms and concepts of market and advertising together with the main research methods in the field. To train them on how to carry out main tasks and duties of market researchers.
Learning outcomes:
Literature:
  1. , Marušić, M., Vranešević, T. (2001) Istraživanje tržišta, Zagreb, ADECO.;, , , .
  2. , Peračković, K. (2008) Društvo i (ili) tržište Sociološka konceptualizacija procesa marketizacije društva, Društvena istraživanja, 17/6; 975-998.;, , , .
  3. , , , , .
  4. , , , , .
  5. , , , , .
5. semester
SOC (17147) - Izborni kolegiji (3. godina) - Regular studij - Sociology
SOC (3481) - Izborni kolegiji (1.)-5. sem. - Regular studij - Sociology

6. semester Not active
SOC (17147) - Izborni kolegiji (3. godina) - Regular studij - Sociology
Consultations schedule:
  • doc. dr. sc. Erik Brezovec:

    Thursday: 10 - 11, room 018.

    Location: 018

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