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Corporate Communications
Corporate Communications
Code: 125909
ECTS: 4.0
Lecturers in charge: v. pred. mr. sc. Zdeslav Milas
Lecturers: pred. Vladimir Preselj - Seminar
Take exam: Studomat
English level:

1,1,0

In agreement with the students enrolled in the course, the lecturer will provide as many teaching elements in English as possible, or in both English and Croatian for mixed groups (i.e., bilingual teaching materials and bilingual exams). Level 2 also includes additional individual consultations with foreign students (as in Level 1) for the teaching elements which will be held in Croatian.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The aim of the Corporate Communications course is to build student understanding of the basic goals and forms of corporate communication in enterprises and to familiarise them with the specific features of corporate media relations, internal communication, public affairs, and investor relations. Attention is also paid to access to strategic communication with key corporate stakeholders. Finally, students will be able to compile a communication plan for a specific campaign.
Learning outcomes:
  1. Compare different corporate communication models.
  2. Identify goals and instruments of public affairs.
  3. Apply communication instruments in investor relations.
  4. Choose goals and instruments in internal communication.
  5. Identify strategic communications problems of an enterprise.
  6. Design a corporate communication plan.
Literature:
  1. Uvod u korporativnu komunikaciju. Teorijski pristupi i organizacijski modeli., , Milas, Zdeslav, Novelti Millenium, 2011.
  2. Strategije odnosa s javnošću., , Jugo, Damir, Profil knjiga, 2012.
Optional literature:
  1. Odnosi s javnošću. Teorija i praksa, , Tomić, Zoran, Synopsis, 2016.
  2. Corporate Communication: A Guide to Theory and Practice, , Cornelissen, Joep, Sage Publications Ltd., 2017.
  3. Corporate Communication, , Argenti, Paul, McGraw Hill, 2009.
  4. Essentials of Corporate Communication. Implementing practices for effective reputation management, , Riel, Cees B.M; Fombrun, Charles J., Routledge, 2007.
1. semester
KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies

2. semester Not active
KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies

3. semester
KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies
Consultations schedule:
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Hrvatski studiji Sveučilišta u Zagrebu pokrenuti su i ustrojeni 16. studenoga 1992., isprva samo kao dvosemestralni Sveučilišni komparativni studij hrvatske filozofije i društva. Taj je program potom preoblikovan u program redovitog četverogodišnjeg studija.

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