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University of Zagreb

Faculty of Croatian Studies

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New Media and Digital Marketing
New Media and Digital Marketing
Code: 130706
ECTS: 5.0
Lecturers in charge: v. pred. mr. sc. Zdeslav Milas
Lecturers: dr. sc. Davor Trbušić - Seminar

dr. sc. Davor Trbušić - Lectures
Take exam: Studomat
English level:

1,1,0

In agreement with the students enrolled in the course, the lecturer will provide as many teaching elements in English as possible, or in both English and Croatian for mixed groups (i.e., bilingual teaching materials and bilingual exams). Level 2 also includes additional individual consultations with foreign students (as in Level 1) for the teaching elements which will be held in Croatian.
Load:

1. komponenta

Lecture typeTotal
Lectures 15
Seminar 15
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The goal of the programme is to explain to the students the basic laws of growth and development of digital media and marketing, and how they are interwoven with sociologic and business phenomena that they face every day. Through lectures and exercises, the students will learn basic concepts related to digital marketing, business strategy and marketing in digital media and learn basic business terminology.
Literature:
  1. Anderson, C. (2008). Dugi rep. Naklada Jesenski i Turk.
  2. Lindstrom, M. (2012). Kupologija. Profil knjiga.
  3. Christakis, N., Fowler, J. (2010). Povezani: iznenađujuća moć društvenih mreža i kako one utječu na naše živote. Algoritam.
  4. Castells, M. (2003). Internet galaksija. Naklada Jesenski i Turk.
1. semester
KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies

2. semester Not active
KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies

3. semester
KOM-dipl (4397): Izborni kolegiji - Regular studij - Communication Studies
Consultations schedule:
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Hrvatski studiji Sveučilišta u Zagrebu pokrenuti su i ustrojeni 16. studenoga 1992., isprva samo kao dvosemestralni Sveučilišni komparativni studij hrvatske filozofije i društva. Taj je program potom preoblikovan u program redovitog četverogodišnjeg studija.

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